Strategy before spend
Every engagement starts with a written plan: who we're reaching, what we're saying and how we'll know it's working.
Independent marketing studio · Ilford, Essex
Rising signal. Receding noise.
We help ambitious businesses cut through crowded feeds and cluttered inboxes with marketing that's planned with intent, built with craft and measured honestly.
(01) The studio
Most marketing is noise: louder ads, more posts, bigger budgets, thinner results. Plumtide works the other way. We find the few things your audience genuinely cares about, say them clearly, put them where they'll be seen, and keep refining until the numbers agree.
Close, senior attention
You work directly with the people planning and running your marketing. No hand-offs and no messages lost in translation.
Reporting in plain English
What worked, what didn't and what we're changing next, explained clearly rather than buried in a slide deck.
(02) Services
Six disciplines.
One current.
Use us for a single channel or bring us in to run the whole mix. Either way, every piece pulls in the same direction.
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Before anything gets made, we work out what you stand for and who needs to hear it. We map your market, sharpen your positioning and write the core messages every campaign will draw from, so your brand sounds like one business rather than six.
- Market & competitor research
- Positioning
- Messaging framework
- Tone of voice
- Visual identity direction
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Consistent, useful content that earns attention rather than renting it. We plan editorial calendars around what your audience is actually searching for and talking about, then produce posts, articles and short-form video that feel native to each platform.
- Content strategy
- Social media management
- Short-form video
- Copywriting
- Community management
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Campaigns built around a clear commercial goal, not vanity metrics. We structure accounts properly, test creative continuously and move budget towards what's working, week by week.
- Paid social
- Google Ads
- Retargeting
- Creative testing
- Budget planning
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Search is where intent lives. We fix the technical foundations, build pages that answer real questions and strengthen your local presence, so the right people find you at the moment they're looking.
- Technical audits
- Keyword research
- On-page optimisation
- Local SEO
- Google Business Profile
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Your existing customers are your most valuable audience. We design welcome journeys, nurture sequences and campaigns that bring people back, and set up the automation so it keeps working without you.
- Lifecycle journeys
- Newsletter campaigns
- Segmentation
- Marketing automation
- List growth
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Traffic means little if the page lets people down. We design and build focused landing pages, set up analytics you can trust and run structured experiments to turn more visits into enquiries and sales.
- Landing pages
- Conversion audits
- A/B testing
- GA4 & tag setup
- Reporting dashboards
(03) Approach
Work in cycles,
not campaigns.
Good marketing behaves like a tide: steady, repeating and a little stronger each time. Our process is built the same way.
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01
Survey
We start by listening: your goals, customers, numbers and competitors. We audit what's already running and find where the real opportunity sits.
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02
Chart
A written plan with clear objectives, channels, budget and the measures we'll judge ourselves by. You'll know what we're doing and why before a penny is spent.
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03
Surge
We launch with focus: fewer channels done properly, creative made for each one, and tracking in place from day one.
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04
Refine
Each month we review what moved, report it plainly and shift effort towards what's working. Then the cycle repeats.
(04) Contact
Tell us where you want to go.
Share a little about your business and what you'd like to achieve. We'll reply with honest thoughts on where we can help, and where we can't.
- Web
- plumtide.org
- hello@plumtide.org
- Registered office
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Office 7656, 58 Peregrine Road
Hainault, Ilford
Essex IG6 3SZ
England - Company number
- 17514313